Jimmy John’s
4/20 @ 4:20
Jimmy John’s, a sandwich brand wanted to own the high holidays of stoners. Dope.
We created a social campaign for Jimmy John’s with some trippy, kaleidoscopic nugs of content, worked with weedfluencers (yep, they’re real), and made a pretty chill oversized chip bag that’s actually a bean bag—but it looks like a chip bag.
Meta, I know.
Here it is in all it’s glory, a massive bag of Jimmy John’s chips, for sitting.
Actual chip bag for scale.
We made a few of these bags, and surprised some friends in high places.
sent em to some weeeedfluencers…
@lilmayo
Only the dopest alien on the gram.
@nadirpearson
@nadirpearson a friend of the brand, and a friend of the jazz cabbage.