Jimmy Johns

The Great Tuna Clapback

Our friends at Jimmy John’s caught wind of something fishy—well, fake fishy. Turns out Subway’s tuna isn’t real tuna. Go figure. They decided it was the perfect time to highlight that Jimmy John’s tuna, in fact, is real.

So, we wrote some headlines, made some fun banner ads, and managed to get a shout-out in the
New York Times.