Yoplait Brand Campaign

Real Smooth

Yoplait has been a staple in the family fridge since forever, but after almost 60 years, the brand decided it was time for a refresh. Yoplait wanted to appeal to the angsty mom + teen dynamic that we all know and love. So that’s what we did—we gave it a new look and feel and turned up the sass.

Directed by Jazmin Garcia o