LIQUID I.V. GLOBAL BRAND CAMPAIGN

TEAR POUR
LIVE MORE

A global film and OOH campaign that both educates consumers on how to use the product and serves as a beautifully fun visual metaphor for the feeling of extraordinary hydration

The campaign line is super versatile, capturing the unlimited opportunities that a hydrated life with Liquid I.V. makes possible. We highlighted this flexibility across the global OOH by interchanging the verb to reflect different use cases—Heat, Travel, Nightlife, and Exercise.

We hope this campaign inspires you to grab some Liquid I.V. and take on the world!

TEAR POUR LIVE MORE | Directed by Julien & Quentin | Cinematography by Tim Lorentzen | VFX by Blacksmith | Mix by Barking Owl | Music by Pharrell Williams | Starring Will West & Ella Martine | Created at Anomaly | Shot in Santiago, Chile