LIQUID I.V. GLOBAL BRAND CAMPAIGN

TEAR POUR
LIVE MORE

A global film + OOH campaign that both educates consumers on how to use the product, and acts as a beautifully fun visual metaphor for how it feels to experience extraordinary hydration.

The line itself is super versatile, articulating the unlimited opportunities that a hydrated life with Liquid I.V. offers. We showcased the flexibility within the global OOH interchanging the verb in relation to Liquid I.V.’s use cases: Heat, Travel, Nightlife, and Exercise.

Hope this campaign inspires you to grab some Liquid I.V. and take on the world!

TEAR POUR LIVE MORE | Directed by Julien & Quentin | Cinematography by Tim Lorentzen | VFX by Blacksmith | Mix by Barking Owl | Music by Pharrell Williams | Starring Will West & Ella Martine | Created at Anomaly | Shot in Santiago, Chile