BRAND ACTIVATION

Leche Libre

The Cinnamojis are Cinnamon Toast Crunch’s rambunctious mascots. The brand came to us looking for a place to make a big (milky) splash in culture, so it was only natural to take these bad boys and girls to WrestleMania.

Inspired by Lucha Libre wrestling, we trained our beloved Cinnamojis into the world’s first square-shaped luchadores and hit up our friend Rey Mysterio to see if he needed some assistance in the ring. He answered the call.

We decked out our Cinnamojis with the proper attire, some bespoke wrestling moves, and Lucha Libre names, and they were ready to rumble. Leche Libre made their WrestleMania debut on the sidelines of Rey Mysterio’s match.

We won. I cried —>.