Cinnamon Toast Crunch:

Leche Libre Activation

The Cinnamojis are Cinnamon Toast Crunch’s rambunctious mascots. The brand came to us looking for a place to make a big (milky) splash in culture, so it was only natural to take these bad boys and girls to WrestleMania.

Inspired by Lucha Libre wrestling, we trained our beloved Cinnamojis into the world’s first square-shaped luchadores and hit up our friend Rey Mysterio to see if he needed some assistance in the ring… and he answered the call.

We decked out our Cinnamojis with the proper attire, some bespoke wrestling moves, and Lucha names—and they were ready to rumble. When the time came, Leche Libre made their WrestleMania debut on the sidelines of Rey Mysterio’s match.

We won. I cried —>.