FP MOVEMENT GLOBAL CAMPAIGN

STAND OUT
NEVER STILL

FP Movement is Free People’s activewear brand, inspired by vibrant colors, energetic yet strong silhouettes, and a desire to remain unapologetically unique. So, we created a campaign—their first-ever—to reflect just that. And we did it with a classic metaphor: a badass pink sheep (Tilly) who breaks out from the status quo to find her own herd.

Tilly is a legend, an inspiration, and a reminder to be who you are—because whoever that is, rocks.

STAND OUT NEVER STILL | Directed by Diego Contreras | Cinematography by Marcell Rév | Produced by Lovesong | Edit by Nick Rondeau | Photographed by Frankie Carino | Photo Assist Mikey Santillan | Created at Anomaly

Our human talent included 5 amazing Olympic hopefuls: Dominique Ruotolo, Annie Kunz, Jess Hunter, Jessie Knight, and Quanesha Burks.